Privacy Policy

Last updated: November 2, 2026

This Privacy Policy explains how Soft Peony ("Soft Peony", "we", "us") collects, uses and shares your personal information when you visit softpeony.com, make a purchase, or contact us. Our store is hosted on Shopify.

1. Information we collect

  • Contact and order details: name, email, phone, shipping and billing address, items purchased, order history.
  • Payment information: processed securely by our payment providers (such as Apple Pay or Google Pay) through Shopify's checkout. We do not store full card numbers.
  • Account information: if you create an account, your login details and preferences.
  • Communications: messages, refund requests, photos and reviews you send us.
  • Device and usage data: IP address, browser, device type, pages viewed and how you interact with the Site, collected through cookies and similar technologies.

2. How we use your information

  • To process, ship and support your orders and refunds.
  • To communicate with you about your order and answer your questions.
  • To send marketing emails or texts only if you opt in. You can unsubscribe at any time.
  • To improve our Site, products and customer experience, and to measure our advertising.
  • To detect and prevent fraud and to comply with legal obligations.

3. How we share your information

We share information only as needed to run our business, with:

  • Fulfillment partners and suppliers who prepare and ship your order (name, shipping address, phone and items ordered).
  • Shipping carriers to deliver your package and provide tracking.
  • Service providers such as Shopify (hosting and checkout), payment processors, email/SMS platforms, customer support and review tools.
  • Advertising and analytics partners (for example Meta, TikTok and Google) through cookies and pixels, to measure and personalize ads.
  • Authorities when required by law or to protect our rights.

Some of these partners, and members of our team, are located outside the United States, so your information may be processed in other countries. We do not sell your personal information for money.

4. Cookies and tracking

We use cookies to keep your cart working, remember your preferences, understand how the Site is used, and show relevant ads. You can control cookies through your browser settings and our cookie banner. Blocking some cookies may affect how the Site works.

5. Text messages

If you opt in to SMS marketing, you agree to receive recurring automated marketing texts. Consent is not a condition of purchase. Message and data rates may apply. Reply STOP to unsubscribe or HELP for help. We do not share your mobile opt-in data with third parties for their own marketing.

6. Your privacy rights

Depending on your state of residence (for example California, Virginia, Colorado, Connecticut, Texas and others), you may have the right to:

  • Know and access the personal information we hold about you;
  • Request correction or deletion of your information;
  • Receive a copy of your information (portability);
  • Opt out of targeted advertising and the "sale" or "sharing" of personal information as defined by law.

To make a request, email support@softpeony.com with the subject "Privacy Request". We may need to verify your identity, and we will respond within the time required by law. We will not discriminate against you for exercising your rights. We also honor Global Privacy Control (GPC) browser signals where required.

7. Data retention and security

We keep your information only as long as needed for the purposes above, including legal, tax and accounting requirements. We use reasonable safeguards to protect it, but no method of transmission or storage is 100% secure.

8. Children

Our Site is not directed to children under 13 (or under 16 where applicable), and we do not knowingly collect their personal information. If you believe a child has provided us information, contact us and we will delete it.

9. Changes

We may update this Privacy Policy from time to time. The latest version will always be posted on this page with its "Last updated" date.

10. Contact us

Soft Peony
11401 NW 12th St, Miami, FL 33172, United States
Email: support@softpeony.com

To learn how Shopify processes data, see the Shopify Consumer Privacy Policy.